Footwear Trade Show Magic Fashion Ubm
MAGIC Way Marketplace To Unify Under One Roof
Feb 7, 2019
The biannual MAGIC fashion trade testify is reinventing itself by offering a new one-stop shopping experience at a single venue, following feedback from MAGIC buyers.
Starting in Baronial, MAGIC will take place entirely at the Las Vegas Convention Heart, eliminating the need for retail industry buyers to hop between this venue and Mandalay Bay Convention Center to store the massive marketplace.
At the LVCC, MAGIC'south many distinct shows will be able to exist as unique, curated neighborhoods within a unmarried campus. Each marketplace will have its ain expect, feel and sense of community while simultaneously being interlinked for the start time via convenient mobile engineering, according to Mark Temple-Smith, managing director of the Fashion Group of Informa Exhibitions, which owns the evidence.
"We were inspired by the retail malls of Asia, which offer the convenience of everything under one roof in a heavily curated, engaging and customs-led style," said Temple-Smith. "Logistically, the motion to a single campus means a shift from two venues to one, simply fundamentally, it's a new perspective and a sharpened commitment to building a singular, powerful experience for our entire industry."
With the new I-MAGIC mobile app, buyers will be able to navigate the venue and find relevant brands and products across all shows. A digital concierge service will connect them with those brands chop-chop and efficiently. Other features of the app will include matchmaking and expedited event entry.
The show's move comes every bit Informa, at present known as the world'southward largest B2B prove organizer following its purchase of UBM in June of last year, plans to invest $15 million into its Fashion Group.
"Informa truly believes in the future of transformative fashion events, and has committed to investing in our continued effort to enhance and ascertain the fashion manufacture," explained Tom Nastos, CCO of Informa Exhibitions' Fashion business organization.
He continued, "This reinvention of MAGIC...is just the first step in a host of new products and initiatives we're investing in to assistance our clients see their chop-chop evolving needs."
The MAGIC fashion marketplace experience will be even ameliorate when the LVCC unveils its greatly anticipated $935 1000000 expansion in 2021, he added.
Informa Exhibitions' Way portfolio serves the global fashion industry through comprehensive marketplaces in New York and Las Vegas, with trade shows roofing all major fashion categories including men's, women's, children'southward clothes, accessories and footwear.
In Las Vegas, MAGIC'south trade shows include FN Platform; Sourcing at MAGIC; WWDMAGIC; Project; Project Women's; The Tents; MAGIC Men'due south; POOLTradeshow; Children's Gild; Bend Las Vegas; Run up @ Project Womens, and FOOTWEAR Sourcing at MAGIC.
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Partner Voices
Las Vegas kicked off 2022 with multiple successful in-person events, one time again proving the metropolis's designation as the number-one trade prove destination in the U.S., and the importance of industry to the economy.
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